Every entrepreneur has the same twenty-four hours a day, but not all succeed in developing their businesses. But the reason for that is not the absence of talent or good fortune but the ability to manage time well. If you run a business yourself, you can’t expect to be given your schedule, your personal manager and the list of priorities.
On top of that, you become a strategy developer, salesperson, accountant and customer support person all at once. Good time management is important to keep urgent things from filling up your schedule. Here are the simple, easy to implement, top ten tips on how to use your time efficiently right away.
Start with Written Objectives
How productive you can be depends on how you understand goals. Vague goals like “growing your business” or “getting more customers” don’t really tell you what to do, so you can spend all day doing nothing of importance. Instead, create business goals for the quarter, the month, the week and the day.
Write them down somewhere where you’ll see them every morning so they remind you what you really need to do.
Ruthlessly Prioritize
Not every task is equal, and thinking that they are is maybe the quickest way to get yourself burned out. What you can do is prioritize tasks by urgency and importance. Urgent and important tasks are prioritized — like hitting your client’s deadline or fixing cash flow problems. Important but not urgent tasks need protected time because they’re supposed to keep you out of emergency mode down the road.
Anything that is not important or urgent must be challenged, delegated or thrown out. Make a list every morning of two or three most important tasks and get them done first.
Block Your Time Calendar
A to-do list tells you what needs to be done; a calendar tells you when. Time blocking is when you assign a block of time during the day to a certain activity such as deep work, meetings, checking your emails, and administrative stuff. The chances of you getting something done are good the moment you put an activity on your calendar at a set time.
Do your hardest work when you are feeling most energetic during the day, and leave your less energetic periods for more mundane tasks. These are your dates with yourself. If someone asks you for an appointment, check your calendar before you commit.
Learn to Delegate & Outsource
The biggest problem with most entrepreneurs is that they can’t let go. They think they can do no better than they already do. It forces entrepreneurs to do the work that somebody else ought to be doing for a fraction of the cost. List all the things you do in a week and put aside the things that don’t need your special skills. Some tasks include accounting, booking, scheduling, posting social media, data entry and simple customer service.
Having an assistant, virtual or physical, or even a part-time employee, allows you to do what only you can do. It will cost you at first, but the time you save is worth far more than the money you spend.
How to Say No
Saying yes to something that doesn’t matter is automatically saying no to something that does. There are so many opportunities for entrepreneurs but there are so many distractions in the form of opportunities.
Ensure it aligns with your current priorities, and before you say yes, make sure it’s worth the time you’ll be spending. Declining a request politely and in a timely manner saves your precious attention from being diverted. Usually it is enough to say something like, “Thank you for thinking of me for this, but I can’t take that on right now.”
Combine Similar Tasks
For you to switch from one task to another takes energy because every time you change, your brain has to readjust itself again. You do this by batching tasks. This means that you group similar tasks together and finish them at once.
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Reply to your emails in two or three specific time slots instead of doing it over and over again. Create everything in one afternoon. Make all your sales calls back to back.
Be Smart With Technology
The right tools save you time every week, the wrong tools add clutter you don’t need. Project management software helps you manage your tasks and deadlines. Calendars save you the hassle of setting up meetings. The automation platform connects all your applications so that all the tedious work goes by itself.
Good starting points for this kind of work are automating invoice processing, email follow-up and social media posting. But the most important thing is to use a small number of tools you really need and not chase new applications all the time.
Protect Your Deep Work Time
Important work is never done in 5 minutes before a notification appears. To build strategy. To write. To develop products. To solve problems. You need a lot of uninterrupted attention. You need to find one or two of these periods in a day, ideally of 90 minutes or more, when you turn off your phone and close all the tabs you don’t need and tell your colleagues you’re doing it.
A few minutes of genuine concentration will accomplish much more than a whole day of interrupted concentration. Guarding this time is one of the most important habits a founder can develop.
Take Care of Yourself and Rest
Managing your time well is more than simply fitting as much as you can into your schedule. This also involves managing your energy levels so that the time you spend working is effective. Long stretches of constant activity tend to make the person lose focus, make bad decisions and ultimately burn out. Rest, activity, sleep and nutrition all are conducive to increasing concentration and creativity.
Techniques such as the Pomodoro technique that involves working for a specific period of time and then taking breaks can help in maintaining steady productivity. A well-rested entrepreneur is more likely to do better than one who works long hours.
Review and Modify Frequently
The most efficient system requires a bit of tweaking. Allow time to do a review of the week – what have you done, what have you overestimated in terms of time and where did you waste time? Look out for things like constant disruptions and tasks that take too long.
It would be good for you to do a monthly review and see if the habits that you have developed on a day to day basis are helping you to achieve your business goals.
Summary
Effective time management is not about doing everything. Good time management is about doing the right things at the right time, with the right amount of energy. You create good rhythm when you have set the right goals, prioritized correctly, blocked your time, delegated some work, said “no,” batched activities, used technologies correctly, protected your deep work, taken care of your energy levels, and reflected on your progress.
You don’t need to do all ten of these suggestions at once. Pick a couple of them, or even three, and start using them in your routine, then gradually add more. Small but consistent adjustments in your time management will lead to huge results in your business development.
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